Store Design

Store Design
Store Design
Store Design
Store Design
Store Design
Store Design

Pure South features a rustic stripped back interior - paying homage to iconic Australia.  All woodwork in the store has been reclaimed from outback railways in Monto, Queensland, Australia providing an authenticity that is unique to the UAE. 

 

From concept to creation, there is a personal approach to each aspect of the store. The garden swing on the mezzanine floor has been handcrafted from Australian Red Gum, evoking childhood memories in us all!  The copper chilled water tap and galvanised basin mimicking a rural water trough. The floor to ceiling shelving reminiscent of a 1900’s grocer with store assistants reaching for a ladder to assemble your goods.

 

The store is immaculately presented with a variety of hand-selected Australian produce showcased in the space.

 

The cafe features a piece commissioned by Australian farmer and photographer Rachael Lenehan.  Affectionately known as “Hamish the Scottish Highlander from Murringo" hangs proudly in the cafe.  The glass display houses rustic quiches, classic meat pies, sausage rolls, salads, and baguettes. The La Marzocco custom vintage green coffee machine is a feature alongside handmade enamel farm lights in the same hue.

 

Pure South is rustic, welcoming and warm - an ideal place to seek a sense of the country in the buzzing metropolis that is Dubai.