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Our story

Our Story

Pure South Speciality Store & Café pays homage to the beauty of rural Australia, introducing thousands of exclusive food, beverage and homeware products to the UAE, whilst supporting Australian small business owners. The store’s ethos is to showcase boutique producers and family-run businesses.The store will specialize in 100% Australian-owned, operated and certified organic produce as well as quality homewares. Each product has been carefully selected with integrity. 

 

Felicity is passionate about making a difference through the store— both for residents of Dubai and the producers in Australia. Pure South aims to enable consumers to get to know the personal stories of the farmers and producers behind the products. The store will allow customers to connect with the human side of the brands— the people behind the labels that call Pure South home. 

 

Pure South Speciaity store & Café features projection showcasing farmers in action: producing milk and cheese, collecting honey and crafting preserves. Pure South will work together to support the cause of global sustainable development and the movement to introduce new products that improve the health of our customers; including raw, natural, non GMO and minimally processed products. Pure South retail items have been lovingly hand crafted in Australia, and this is something our customers will undoubtedly connect with. 

 

Pure South serves as a platform to promote boutique manufacturers and family-run businesses in Australia by creating a new market in Dubai. New products will be exported at no cost to the Australian supplier generating global brand exposure and products will be supported through consistent advertising and in store marketing.

 

Pure South is proud to introduce these items into the UAE Market. UAE resident foodies, coffee lovers and everyone with a penchant for something unique will certainly appreciate Pure South’s curation of the finest Australian products.